Best Practice Certification

ISO 20252 Quality Assurance Program

Best Practice Certification

Jackie Duke Insights (JDI) is proud to have been awarded ISO 20252 Certification.

The Best Practice Certification ISO 20252 is quality assurance program designed in collaboration with AMSRO to assist a company to maintain a high level of compliance in line with market, opinion and social research industry best practice. The program provides a basis for organisations to continually enhance, maintain and improve internal processes to:

  • Improve customer satisfaction;
  • Increase management effectiveness;
  • Identify client requirements and compliance issues;
  • Develop and document operational procedures; and
  • Implement and update core quality procedures.

What is the role of ISO 20252?

Obtaining an ISO 20252 certification is a business decision resulting from the decision to implement management systems and seek certification for the purpose of exercising and reporting on operational due diligence. Third party certification and review ensures systems and processes for continual improvement are implemented, instilling a high level of confidence in stakeholders and compliance with industry codes.

Third party certification

Best Practice Certification Pty Ltd provides auditing, accreditation and certification services to organisations that have elected to implement the international ‘Best Practice’ models for continual improvement in their management systems. It implements policies and procedures required to trade as a Conformity Assessment Body (CAB) within the formally recognised framework of the Joint Accreditation System of Australia and New Zealand (JAS-ANZ).

Best Practice Certification Pty Ltd have partnered with AMSRO to develop and maintain these quality assurance programs. This alliance ensures the integrity of ISO 20252 program is protected by the industry association and takes into consideration the unique business needs of the market research industry.

Certification is awarded after a thorough review of the processes.

ISO 20252 Trustmark                                                                        

Why is having the Trustmark important?

Business and government departments are increasingly using data to make critical decisions. This appetite for data, combined with consumers increasingly carrying out their lives online, means research that is unethically sourced or breaches privacy is available to buy.

The ISO 20252 Trustmark guarantees business and government decision makers that they are buying research that is quality-assured. It provides the reassurance that you are using a legitimate, professional research company that is audited by an approved third party to ensure compliance. The Trustmark protects client reputation and integrity.

It also reduces risk for all parties and provides confidence and certainty.

What benefits does the ISO 20252 Trustmark provide to AMSRO members?

It is one leg of the tripod for AMSRO members to assure their clients that they uphold the highest ethical standards to deliver professional quality research data and are able to use the AMSRO Trustmark. The stringent, mandatory criteria that needs to be met to be granted use of the AMSRO Trustmark include:

  • Privacy: Adherence to the Market & Social Research Privacy Code
  • Quality assurance: Companies must have the International Standard for Market, Opinion and Social Research qualifications (ISO 20252)
  • Ethics: Adherence to the AMSRS Code of Professional Behaviour

It provides confirmation that customer details are not used for direct marketing and guarantees clients that their data is protected.

It aligns their business with market and social research companies that commit to best practice.